本文摘要：Amazon has seen the future — and it is a pushcart on the New York subway. The online retail giant has started delivering parcels to its Manhattan customers using the city’s underground train network, having discovered what New Yorkers have known for years: it can be much quicker than driving.亚马逊(Amazon)从纽约地铁上的手推车看见了未来。

Amazon has seen the future — and it is a pushcart on the New York subway. The online retail giant has started delivering parcels to its Manhattan customers using the city’s underground train network, having discovered what New Yorkers have known for years: it can be much quicker than driving.亚马逊(Amazon)从纽约地铁上的手推车看见了未来。这家在线零售巨头找到了纽约人多年来就已熟悉的一个道理：乘地铁有可能比驾车更快，已开始通过遍及纽约地下的地铁网络向曼哈顿的客户寄送包覆。In December, Amazon started piloting an ultra-fast service, Prime Now, which promises to deliver popular items such as phone chargers, soap and pet food in as little as an hour for $7.99, or within two hours for free. The scheme was launched in New York, but has since been rolled out in a handful of other US cities, including Miami and Dallas.去年12月，亚马逊全面推行了一种超强快捷服务Prime Now。

这种服务允诺最慢在1小时内，以7.99美元的价格寄送手机充电器、肥皂和宠物口粮之类急需用品，或在两个小时内免费寄送这类商品。这项服务首先在纽约启动，自那以来已在还包括迈阿密和达拉斯在内的其他几个美国城市发售。

Two delivery workers pushing large trolleys of Amazon parcels on the subway said the company was using underground trains for most Prime Now deliveries because traffic on Manhattan’s gridlocked streets made it impossible to honour a 60-minute guarantee. Both asked not to be named because they were not authorised to speak to the media.在纽约地铁上，两名用手推车寄送大量亚马逊包覆的员工回应，多数Prime Now货物都用地铁寄送，原因是曼哈顿交通堵塞的路面交通让60分钟递送的可能性完全为零。由于公司未批准他们与媒体做事，这两名员工都拒绝不要公开发表他们的姓名。

Amazon confirmed it was using the subway for Prime Now orders: “In Manhattan, our folks bike, walk or use public transportation. They only drive if the item is large like a flat screen TV.”亚马逊证实了该公司正在用于地铁投递Prime Now订单：“在曼哈顿，我们的员工不会用于自行车、步行或用于公共交通方式寄送包覆。他们只有在商品像平板电视那么大的情况下，才不会使用驾车的方式车主。”Amazon’s Prime Now service is part of a push to capture the instantaneous purchases that have so far proven elusive to online retailers, according to Sucharita Mulpuru, an ecommerce analyst at Forrester Research.福里斯特调查公司(Forrester Research)电子商务分析师苏乍利达墨普鲁(Sucharita Mulpuru)回应，亚马逊的Prime Now服务是该公司构建“即时购物”体验措施的一部分。目前为止“即时购物”仍被证明是在线零售商的众多短板。

“With online retail, one of the fundamental weaknesses is that you cannot get products immediately. This is an attempt to address that,” said Ms Mulpuru.墨普鲁回应：“对在线零售而言，一个显然缺失就是你无法在购物时马上取得商品。这项服务正是企图解决问题这个问题。”However, she warned the service could struggle to gain traction with customers, especially in New York where there are drug stores on nearly every street corner selling many of the same items as Amazon’s Prime Now service.不过，她警告说道该服务有可能很难更有客户——特别是在是在差不多每个街道拐角都另设便利店的纽约。这些便利店出售的许多商品都与亚马逊Prime Now服务获取的商品雷同。

Ms Mulpuru also suggested some customers might feel uneasy about having their deliveries transported on a mass public transport system. “I wouldn’t want my packages sitting on the smelly New York subway for long,” she said.墨普鲁还似乎，对于通过人流密集的公共交通投递他们的包覆，部分客户可能会深感不适应环境。她说道：“我不期望我的包覆长年逗留在气味难闻的纽约地铁中。

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